BENEFITS OF HIRING A GSA:

Airline industry always faces challenges due to continuous change of economical situations, influence of politics, tourism opportunities, feirce competitions, new routes and destinations, open slots, ecological challenges, growing alliances, inflation, changing of cost elemets, etc. However, the main goal of every airline company remains to make profit by increasing sales and cutting costs. In the competitive global aviation industry, airline companies are anxious to expand their sales distribution with low operating costs.

Thus, appointing a GSA becomes the most cost effective solution from airlines top managements' point of view. Airlines will be ensured to gain its benefits, as image and sales, through co-operations with a GSA. The Airlines is assured to be handled by the GSA through normal practice such as: well prepared sales and marketing strategies, wide distribution channels, ticket consolidators and appointed wholesalers, well planned promotional and advertisement campaign through media channels to expose the Airlines' image and products.